Pardot is Salesforce’s B2B marketing automation solution. If you’re a business who sells to other businesses (or B2B), Pardot can automate your marketing activities and unite your marketing and sales departments so that they can work better together.

As a marketer or program administrator, you’re likely working on a variety of projects. Pardot gives you a central location to manage your projects and report on their success. Not only that, but it tracks prospects as they interact with your company across all your marketing channels so you can tailor your outreach. And Pardot is customizable, so you can adjust it to fit your company’s needs!